Privacy Policy
Privacy Policy — Serene Living Emporium
Effective date: October 14, 2026
Serene Living Emporium ("we", "us", "our") operates the online store at serenelivingemporium.com from Santa Fe, New Mexico, USA. Contact us at support@serenelivingemporium.com.
Information we collect
- Order information: name, email address, billing and shipping addresses, phone number, and order details you provide at checkout.
- Payment information: processed securely by our payment providers. We never see or store your full card number.
- Account information: if you create an account, your username, email, and password (stored encrypted).
- Device and usage information: IP address, browser type, pages visited, and similar technical data, collected via cookies and similar technologies (see our Cookie Policy).
How we use your information
- To process and deliver your orders, and provide customer support.
- To prevent fraud and keep the store secure.
- To improve our store and, only with your consent where required, to measure visits and marketing performance.
- To send order updates. Marketing emails are only sent if you opt in, and you can unsubscribe at any time.
Legal bases (EU/UK GDPR)
Where the GDPR applies, we process your data because it is necessary to perform our contract with you (fulfilling orders), to comply with legal obligations (e.g. tax records), for our legitimate interests (store security, improvement), or based on your consent (e.g. optional analytics/marketing cookies), which you may withdraw at any time via the "Cookie Settings" link in our footer.
Sharing your information
We share data only as needed to run the store: payment processors (to take payment), shipping carriers (to deliver orders), and IT/service providers (hosting, email). We do not sell your personal information.
Data retention
Order records are kept as required by tax and accounting law (typically up to 7 years). Other data is kept only as long as needed for the purposes above.
Your rights
- EU/UK (GDPR): you have the right to access, correct, erase, restrict, or port your data, and to object to processing. You may also lodge a complaint with your supervisory authority (in the UK, the ICO; in the EU, your national authority).
- California (CCPA/CPRA) and other US states: you have the right to know what we collect, to delete or correct it, and to opt out of any sale or sharing of personal information. We do not sell personal information. We do not discriminate against you for exercising these rights.
- To exercise any right, email support@serenelivingemporium.com. We respond within the timeframes required by applicable law.
Children
Our store is directed to adults. We do not knowingly collect personal information from children under 13 (or the higher age required locally).
Changes
We may update this policy as our store or the law changes. The current version is always posted on this page.